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Upfirst vs Ruby

Upfirst
Software
$24.95/mo
starting price

Low-volume shops wanting per-call billing

What it saves you
Estimate
$700/week
≈ $3,031/month in jobs you could stop losing

Estimate, not a vendor claim: 5 missed calls/week × 40% close rate × $350 avg job. Change the numbers to match your shop.

Ruby
Live answering service
$250/mo
starting price

Live virtual receptionist service with US-based receptionists; also offers chat.

What it saves you
Estimate
$700/week
≈ $3,031/month in jobs you could stop losing

Estimate, not a vendor claim: 5 missed calls/week × 40% close rate × $350 avg job. Change the numbers to match your shop.

Quick answer
Upfirst starts at $24.95/mo and Ruby at $250/mo (both verified 2026-10-13). Upfirst has the lower entry price. Use the table below to see how they differ on billing, trials, contracts and integrations.

Side-by-side

UpfirstRuby
TypeStandardLive answering service
Lowest listed planStarter: $24.95/mo50 minutes: $250/mo
Highest listed planScale: $299/mo500 minutes: $1725/mo
Plans listed43
BillingPer call—
Free trial——
ContractMonthly or annual (save 20%)—
After hours24/7—
Integrations——
Best forLow-volume shops wanting per-call billing—
Price verified2026-10-132026-10-13

Choose Upfirst if… / Choose Ruby if…

Choose Upfirst if you want:
  • + Publishes its prices openly
  • + Billed per call, so long calls don't cost more
Choose Ruby if you want:
  • + Publishes its prices openly
  • + Human receptionists answer calls

Based on each vendor's published pricing and documentation.

Full plan lists for Upfirst and RubyRead more ▾

Upfirst plans

PlanList priceNotes
Starter$24.95/mo30 calls; $1.50/extra call
Premium$59.95/mo90 calls; $1/extra call
Pro$159.95/mo300 calls; $0.75/extra call
Scale$299/mo600 calls; $0.70/extra call

Source: https://upfirst.ai/pricing · verified on 2026-10-13. Prices in USD as listed by the vendor; taxes, setup fees and usage overages may apply.

Ruby plans

PlanList priceNotes
50 minutes$250/mo
200 minutes$720/mo
500 minutes$1,725/mo

Source: https://www.ruby.com/pricing/ · verified on 2026-10-13. Prices in USD as listed by the vendor; taxes, setup fees and usage overages may apply.

FAQ

Is Upfirst cheaper than Ruby?

By listed starting price, Upfirst is cheaper (From $24.95/mo vs From $250/mo, verified 2026-10-13). The total depends on your users, calls or minutes.

Which has a free trial?

Upfirst: not stated on vendor site. Ruby: not stated on vendor site.

Do I need a contract?

Upfirst: Monthly or annual (save 20%). Ruby: ask vendor.

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